Older truckers remember Baja pickup, the only truck Subaru produced for the US market. There are no doubts that fans would like to see it again. However, there are a lot of obstacles ahead of the 2022 Subaru Baja truck. First of all, the concept does not exist yet. Then, it is the time of crossovers and SUVs. Although the pickup market revived, sales are saying Subaru should stick up to the more popular class. Baja was an interesting concept, but the short stint from 2002 to 2006 showed the Japanese company they are not big enough for such an experiment.
Today, the situation is a bit better. Subaru is delivering popular crossovers and SUVs. Forester, Ascent, and Outback can compete with Ford, GM, Toyota, Nissan… But, the truck market is specific and it is very hard to make a breakthrough. Let’s guess the 2022 Subaru Baja truck debuts on some of the existing unibody platforms. Honda does not have too much success with Ridgeline, which is the only mid-size pickup in the US using such an architecture. So, the Baja truck would have to switch the platform. That is not all, since four-pot engines are not too popular among truckers and Subaru dropped their six-cylinder units. Well, four bangers are good performers. But still, towing capacity is very important in this segment.
All in all, we don’t believe the 2022 Baja truck might come back. The same opinion is shared among experts. Still, some fans and enthusiasts still expect news about the comeback. That why we decided to check rumors about the return of the pickup.
Is Subaru Baja Truck Comes Back?
Let’s say the 2022 Subaru Baja truck needs to beat more than 95 percent chances. Against all odds, it is hard for even bigger companies to gamble so much. Stakes are huge and the reward is not big. That is totally the opposite of how the market works. Speaking in the long terms, this might pay off in future. But, who knows what it brings. In the past few years, the truck market struggled and versatile SUVs came out as great replacements. Now, pickups are there to tow, while the showing off is not a reason why buyers are after trucks. Even Subaru’s legacy and credits can’t beat this. Just imagine – Ford withdrew Ranger for some while until the situation became slightly better.
2022 Subaru Baja Truck Pros and Cons
Boxer engines and all-wheel drive. Subaru has no match in this game. No other company is about to offer such a performance and the 2022 Subaru Baja might be a unique model in the market. That is the best card the Japanese manufacturer holds in their hands. Still, an unibody chassis is not promising too much success. Towing comes before handling. If engineers manage to improve the utility, in the combo with efficiency and riding quality, the Subaru Baja might be on roads again. To be there, the truck will need to deliver at least 7,000 pounds of hauling potential. A turbo-four Boxer is not able to do that. Ascent SUV can tow 5,000 pounds.