Truck sales in 2019 are showing some interesting results. Right from the start of 2019, it is obvious that an interesting season is bringing a new order. The first (not so) surprising moment is the Ram 1500 overtaking the #2 position from Chevy Silverado 1500. At the top, there is no change, with Ford F-150 topping the charts. In the mid-size segment, we find more interesting battles with new arrivals. Ford Ranger is definitely the truck to watch. But, there is also Jeep Gladiator, while some old names are still untouchable as the best-sellers in this tier.
Take a look at the quarter sales, which we will update with fresh information.
Q1 – Ram 1500 Strong, Ford Ranger Checks In
As you can predict, Ford F-150 will try to sell a million units in 2019. Last year the Blue oval company missed it, but this time we can bet the legendary truck is going to succeed. So, there are no surprises at the top. Usually, we were talking about Ford/Chevy rivalry. But, the Q1 brought a new battle. Ram 1500 achieved better sales (120k) than Chevrolet Silverado 1500 (114k). The gap is not big, but the overtake of the second-best place means something. Well, its GMC twin, Sierra 1500 also sold 40,000 unit. Combined, GM has a better record than FCA. Toyota is losing the pace after they announced they are not bringing Tundra diesel. Nissan Titan had less than 10,000 purchases.
While the Japanese truckmakers are not competitors in the full-size segment, Toyota Tacoma and Nissan Frontier are major players in the mid-size class. Toyota is a leader with nearly 60,000 sold Tacoma pickups. Chevy Colorado can’t keep the pace, although they have a bigger leap compared to Q1 of 2018. Ford Ranger enters 2019 with nearly 10k sales, and around 7k buyers opted for the sporty Honda Ridgeline in Q1.
Can Ford F-150 reach 1 million sales with an all-electric truck? Read in-depth analysis HERE
Q2 – Tacoma and F-150 Are Cementing the Place
The season continues in Q2 as it started in Q1. Ford F-150 is above 230,000 sales. But, the Ram 1500 closes the gap. Although the sales increased in Q2 by 50k compared to the Q1, this pickup is far away from Ford’s model. On the other hand, Chevy also boosted sales, but the gap is even larger between #2 and #3. Sierra 1500 also gains nearly 30 percent.
The order in the mid-size segment is the same. Tacoma gets +5k sales, while its main rival Chevrolet Colorado had -2k. Buyers have chosen to purchase 15,000 Ranger trucks, which is now only 5k less than Nissan Frontier’s record for Q2. Jeep Gladiator is already making an impact with sales numbers at the same level as Honda Ridgeline.
Why is Tacoma so popular? Maybe it is because of the TRD Pro package. Learn more about this model HERE
Q3 and Q4 reports are coming in October and January